Towels are a great way to bring a higher level of customer service to your members, but many health clubs worry about towels walking out the door. Here are a few ways you can stop towel theft in its tracks while still providing an amenity that many customers appreciate and expect from their gyms.
Ugly Towels – It sounds like a terrible name for a towel, but this has been a bestseller for over 80 years. Available in many sizes, the “Ugly Towel” is proven to reduce towel theft thanks to its “ugly” olive green color.
'Property Of' Towels – McArthur can decorate any towel with our “Club Property” prints or you can customize with the name of your own club – “Property of 123 Fitness.” This low cost add-on is a reminder to members to return all towels before leaving the gym.
Towel Card System – How it works? Members receive a towel card and when they would like a towel, they leave the card at the front desk. When done, they trade the towel back in for their card.
Distinctive Towels – Our most popular towel for Gym is our striped ribbed Super or JR Gym towel; and while everyone loves the quality, everyone is completely aware this is not your normal household towel. Having a distinctive towel like this on your premise reduces the risk that someone will walk off with it. Pick a color your gym will be recognized with, or buy multiple colors, say Pink and Blue for the ladies and men's.
Towel Round-Up – Done a couple times each year, members are encouraged to return towels that were taken from the facility, no questions asked. This can be promoted through signs, gym newsletters and social media.
Return Towel Signs – Posting signs around the gym and at the exits is an easy and simple reminder to members. “Towels are the property of 123 Fitness Center. Please return them to the proper bins before leaving the facility."
Enjoy your favorite game and spend time outside with friends, but please be summer smart. 1) Drink plenty of fluids. 2) Wear sunscreen. 3) Pack a few extra towels.
Truly we don't know who will win the gym wars of Body Building, Globo Gym vs Box Gym, or Cross Fit vs. Tough Mudder; but we're confident that our Super Gym will win the day any time it's put to use. Citizens, keep exercising; we have a towel for you.
Yes we named a towel "Ugly" when we introduced the Olive Green towel to the Fitness / Pool market. Here's a towel that no one would want to take home on purpose or by accident, and if they did they would remember it. It's been selling great ever since we introduced it decades ago. Towel theft is a serious issue, and can also be address with decorating your towel with an embroidered logo or a T-Print. Call the factory for the details at : CALL TOLL-FREE: 1-800-356-9168
McArthur's #1 towel of all time!
Famous for its vintage stripe design, the Super Gym has been a customer favorite for over 70 years. This super durable, absorbent towel will withstand 350 commercial laundering and features a customization 3" x 18" border on each end for optional logo exposure. The ribbed terry design is both tough and soft, works great as a scrubbing towel for golf applications too. As the official NBA Bench Towel of the NBA Playoffs, this towel is used by the pros court-side and in the locker rooms.
The excitement is looming everywhere; pros, colleges, high schools, and middle schools are excited for FOOTBALL season. Does your team have the essential sideline towels? If so, do you have enough? We can help. We supply the best teams along with those striving to be the best.
While we're partial to our striped Super Gym, we have a great collection at: