Towels are a great way to bring a higher level of customer service to your members, but many health clubs worry about towels walking out the door. Here are a few ways you can stop towel theft in its tracks while still providing an amenity that many customers appreciate and expect from their gyms.
Ugly Towels – It sounds like a terrible name for a towel, but this has been a bestseller for over 80 years. Available in many sizes, the “Ugly Towel” is proven to reduce towel theft thanks to its “ugly” olive green color.
'Property Of' Towels – McArthur can decorate any towel with our “Club Property” prints or you can customize with the name of your own club – “Property of 123 Fitness.” This low cost add-on is a reminder to members to return all towels before leaving the gym.
Towel Card System – How it works? Members receive a towel card and when they would like a towel, they leave the card at the front desk. When done, they trade the towel back in for their card.
Distinctive Towels – Our most popular towel for Gym is our striped ribbed Super or JR Gym towel; and while everyone loves the quality, everyone is completely aware this is not your normal household towel. Having a distinctive towel like this on your premise reduces the risk that someone will walk off with it. Pick a color your gym will be recognized with, or buy multiple colors, say Pink and Blue for the ladies and men's.
Towel Round-Up – Done a couple times each year, members are encouraged to return towels that were taken from the facility, no questions asked. This can be promoted through signs, gym newsletters and social media.
Return Towel Signs – Posting signs around the gym and at the exits is an easy and simple reminder to members. “Towels are the property of 123 Fitness Center. Please return them to the proper bins before leaving the facility."
"We recently heard from a customer that they were excited to find us because "we're the “maker” of the super gyms." Yes, it's in our history that we were the first to market this great athletic locker room towel and have been supplying it for over 70 years. Imitation is flattering and there are a few knock offs in the market but you have found the right place if you are reading this blog. We recently were also flattered by the NBA as they selected the super gym towel for their bench program. They called it RETRO and isn't It cool to be retro? So if you are a High School Gym teacher struggling to get those teens to shower before they head out, maybe you need a hipster retro towel that is cool and not just one of those boring white ones. Hey anything is worth a shot to send the students down the hall not stinking up the place." Originally published July 2013
And you can win a 12 pack of these towels by liking our Facebook page! Drawing to be held Oct 25, 2016. Click here, like and you are in the contest.
Leaves are starting to turn around our home base, and yep tomorrow is the first official day of fall. It will also mean that you have less than 10 days to take advantage of the September sale on our best selling bath and shower 22"x44" "Original Ugly" Towel. Originally created to reduce towel theft, it's gone on to be a towel selected for durability and unique color. We have to admit, that's not really that ugly is it? It will look great in any yoga, fitness, health, or gymnasium.
Don't miss out,
We're all in the same boat at the beginning of the year; thinking about staying or getting back into shape! Well hang with any program or fitness club you are working with, and if you feel like throwing in the towel, why not use it instead.
We came across 10 great exercises you can do with your towel, see them all at this Pinterest post. http://www.pinterest.com/pin/89509111317070971/
The Browns didn't throw in the towel, and went after Johnny Football. Don't you just love the Draft?