Towels are a great way to bring a higher level of customer service to your members, but many health clubs worry about towels walking out the door. Here are a few ways you can stop towel theft in its tracks while still providing an amenity that many customers appreciate and expect from their gyms.
Ugly Towels – It sounds like a terrible name for a towel, but this has been a bestseller for over 80 years. Available in many sizes, the “Ugly Towel” is proven to reduce towel theft thanks to its “ugly” olive green color.
'Property Of' Towels – McArthur can decorate any towel with our “Club Property” prints or you can customize with the name of your own club – “Property of 123 Fitness.” This low cost add-on is a reminder to members to return all towels before leaving the gym.
Towel Card System – How it works? Members receive a towel card and when they would like a towel, they leave the card at the front desk. When done, they trade the towel back in for their card.
Distinctive Towels – Our most popular towel for Gym is our striped ribbed Super or JR Gym towel; and while everyone loves the quality, everyone is completely aware this is not your normal household towel. Having a distinctive towel like this on your premise reduces the risk that someone will walk off with it. Pick a color your gym will be recognized with, or buy multiple colors, say Pink and Blue for the ladies and men's.
Towel Round-Up – Done a couple times each year, members are encouraged to return towels that were taken from the facility, no questions asked. This can be promoted through signs, gym newsletters and social media.
Return Towel Signs – Posting signs around the gym and at the exits is an easy and simple reminder to members. “Towels are the property of 123 Fitness Center. Please return them to the proper bins before leaving the facility."
"We recently heard from a customer that they were excited to find us because "we're the “maker” of the super gyms." Yes, it's in our history that we were the first to market this great athletic locker room towel and have been supplying it for over 70 years. Imitation is flattering and there are a few knock offs in the market but you have found the right place if you are reading this blog. We recently were also flattered by the NBA as they selected the super gym towel for their bench program. They called it RETRO and isn't It cool to be retro? So if you are a High School Gym teacher struggling to get those teens to shower before they head out, maybe you need a hipster retro towel that is cool and not just one of those boring white ones. Hey anything is worth a shot to send the students down the hall not stinking up the place." Originally published July 2013
And you can win a 12 pack of these towels by liking our Facebook page! Drawing to be held Oct 25, 2016. Click here, like and you are in the contest.
No there isn't 31 days in September, but we have posted our September Sale item a day early and you can feast on the ORIGINAL Ugly Towel. Olive Green was not a standard color in the line a long time ago, but it was brought out as the Ugly towel that no one would accidentally take home with them.
Now many people don't even consider it ugly but a classic towel color for gyms, health clubs, high schools, and yoga centers. So while we don't always call it Ugly anymore, we are celebrating the Olive Green with a fun September discount; for 31 days!
Quick 31 days will fly by, here's a link to the page.
If there is one phrase we love at McArthur Towel it is, "Don't throw in the towel, use it!" There are of course additions to this like wipe the sweat off your brow and get back into the game. When we went to post these great words of wisdom we were surprised at the wealth of scripture lessons using the same phrase. So if you need an extra push of heavenly and biblical motivation we found this one the most complete and documented. CLICK HERE There is even 45 minute sermon on YouTube that we didn't have the time to watch. Suffice to say, persevere and have the patience to use your towel and keep going.
This message is brought to you by our Super Gym Towel. ;-)
Truly we don't know who will win the gym wars of Body Building, Globo Gym vs Box Gym, or Cross Fit vs. Tough Mudder; but we're confident that our Super Gym will win the day any time it's put to use. Citizens, keep exercising; we have a towel for you.
So how have your brackets fared during the first two rounds? Well if you picked the straight bracket seating you would have 10 of the 16 right, not too shabby of 62.5%. Have you been noticing that all the bench towels are consistent to the NCAA?
(photo courtesy of ESPN)
They are the WinCraft / McArthur 24" x 40" Locker Room Towel.