Towels are a great way to bring a higher level of customer service to your members, but many health clubs worry about towels walking out the door. Here are a few ways you can stop towel theft in its tracks while still providing an amenity that many customers appreciate and expect from their gyms.
Ugly Towels – It sounds like a terrible name for a towel, but this has been a bestseller for over 80 years. Available in many sizes, the “Ugly Towel” is proven to reduce towel theft thanks to its “ugly” olive green color.
'Property Of' Towels – McArthur can decorate any towel with our “Club Property” prints or you can customize with the name of your own club – “Property of 123 Fitness.” This low cost add-on is a reminder to members to return all towels before leaving the gym.
Towel Card System – How it works? Members receive a towel card and when they would like a towel, they leave the card at the front desk. When done, they trade the towel back in for their card.
Distinctive Towels – Our most popular towel for Gym is our striped ribbed Super or JR Gym towel; and while everyone loves the quality, everyone is completely aware this is not your normal household towel. Having a distinctive towel like this on your premise reduces the risk that someone will walk off with it. Pick a color your gym will be recognized with, or buy multiple colors, say Pink and Blue for the ladies and men's.
Towel Round-Up – Done a couple times each year, members are encouraged to return towels that were taken from the facility, no questions asked. This can be promoted through signs, gym newsletters and social media.
Return Towel Signs – Posting signs around the gym and at the exits is an easy and simple reminder to members. “Towels are the property of 123 Fitness Center. Please return them to the proper bins before leaving the facility."